Outlier Events began in Kalamazoo, Michigan with a summer collegiate baseball team focused on everything except baseball.

Our event company began in Kalamazoo, Michigan with a summer collegiate baseball team focused on everything except baseball.  We didn't have Major League players so we had to be different.  We hired a 6-year-old head coach, dancing players between innings, created a 3,000 calorie donut cheeseburger and fans went wild.

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We realized that fans didn't want a traditional baseball game. They wanted something that stood out.

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This led us to creating the 1st ever Donut and Beer festival.  Our founder Brian remembers getting laughed out of his first meeting to explain the idea to a local group.  Not many believed, but after selling out that 1st year, turning away thousands of fans, we knew we had something special.

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From there, Taco and Tequila festival was born, Michigan's 1st and only Mac and Cheese festival, Bell's Brewery's 30th anniversary Funvitational and more.

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Our mission is to make people happy, one crazy event at a time.