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Making people happy, one crazy event at a time.


The Story of Outlier Events

Our event company began in Kalamazoo, Michigan with a summer collegiate baseball team focused on everything except baseball.  We didn't have Major League players so we had to be different.  We hired a 6-year-old head coach, dancing players between innings, created a 3,000 calorie donut cheeseburger and fans went wild.

We realized that fans didn't want a traditional baseball game. They wanted something that stood out.

This led us to creating the 1st ever Donut and Beer festival.  Our founder Brian remembers getting laughed out of his first meeting to explain the idea to a local group.  Not many believed, but after selling out that 1st year, turning away thousands of fans, we knew we had something special.

From there, Taco and Tequila festival was born, Michigan's 1st and only Mac and Cheese festival, Bell's Brewery's 30th anniversary Funvitational and more.

Our mission is to make people happy, one crazy event at a time.

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Like the modern-day circus,


Our events relocate constantly. New cities, new venues & new experiences.



Check out our event line up!



Where we've been and where we're going!


Check out some of the highlights of past events. Say cheese!

Anchor 1

Savor The Flavor was honored and excited to be a part of Taco and Tequila Festival put on by Outlier Events at Fifth Third Ballpark. Taco and Tequila Fest was our 1st festival to take part in since we started our business in May 2018. We received such great feedback and support from the participants who attended the event, and the other participating vendors. Savor The Flavor hopes to be a part of Taco & Tequila Fest in the future!

-Shantal Ferrell

Savor the Flavor

The safety precautions put in place to keep everyone socially distanced were great - including doing the outing in waves with time to clean in between and getting everyone's temps. Excellent work.

-Anonymous Attendee

It was a great event, seemed like everything was very well organized and executed. I really enjoyed the chance to be in the park itself, and it seemed like everyone had an excellent time.



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